Make

Make (formerly Integromat) is the visual automation platform preferred by teams that need more power than Zapier's linear Zaps but don't want to write code. Its drag-and-drop scenario builder handles complex logic — conditional branching, loops, error handling, data aggregation — in a visual canvas that shows the flow of data through each step in real time. The 2024–2025 AI additions include native integrations with 400+ AI tools and an agentic automation layer where scenarios can dynamically adapt based on data and conditions.

Why Make over Zapier for complex automations

Zapier is excellent for simple A→B automations. Make excels when you need A→multiple branches→conditional C or D→loop through array→aggregate results. The visual canvas makes these complex flows debuggable — you can see exactly what data is flowing through each module and where failures occur. For operations teams building sophisticated CRM automation (lead routing with multiple conditions, multi-system data sync with error recovery, complex campaign orchestration), Make's additional complexity is justified by the additional capability.

• Visual scenario builder — drag-and-drop canvas that shows real-time data flow through each step; debug complex workflows visually.
• 3,000+ app integrations — largest app ecosystem in visual automation, including 400+ AI tool native integrations.
• Agentic AI workflows — autonomous agents that adapt scenarios dynamically based on data changes and business conditions.
• Advanced logic — conditional branching, loops, iterators, aggregators, and error handling without writing code.
• Make Grid — enterprise management console for scaling automation portfolios across departments and teams.

AI integrations ecosystem

Make has invested heavily in AI tool integrations: OpenAI, Anthropic, Google Gemini, Perplexity, Stability AI, ElevenLabs, and hundreds more are available as native modules. This means you can build automation scenarios that incorporate AI generation steps without custom API work — an automation might receive a CRM lead, enrich it with Clearbit data, use Claude to generate a personalized email, route it through HubSpot, and send a Slack notification to the rep, all in one visual scenario built without code.

Pricing

The free plan provides 1,000 monthly operations (credits) with 2 active scenarios — enough to test the platform. Core at $12/month gives 10,000 operations. Pro at $21/month adds priority execution and advanced monitoring. Teams at $29/month supports collaborative automation with team roles. Operations are consumed at 1 per standard action; AI-intensive operations (generation, analysis) consume more operations per step, so factor that into usage estimates for AI-heavy workflows.

Start free at make.com.