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About Smartlook

What is Smartlook?

Smartlook is a qualitative analytics platform that helps product and UX teams understand why users behave as they do. It provides session recordings, click heatmaps, conversion funnels, and event tracking — crucially, for both web and native mobile apps from a single platform, making it uniquely suited for teams building cross-platform products.

Always-On Session Recording

Smartlook records every visitor session automatically — no sampling, no manual event tagging required. The always-on recording means you never miss a session where a user encountered a bug or UX issue. Recordings are searchable and filterable by user attributes, events, rage clicks, and error signals.

Cross-Platform: Web and Mobile

Unlike Hotjar and FullStory which are primarily web-focused, Smartlook provides genuine mobile app session recordings on iOS and Android alongside its web analytics. Mobile recordings show full app interactions — taps, swipes, scrolls — in a visual replay interface, making it possible to debug mobile UX issues visually.

Key Features

Web and Mobile Recording

Session recordings for both web browsers and native iOS/Android apps from one platform.

Always-On Recording

Every visitor session recorded automatically — no sampling or manual setup required.

Funnels

Build conversion funnels with automatic session filtering showing sessions where users dropped off.

Heatmaps

Click and scroll heatmaps for web pages based on recorded session data.

Event Tracking

Automatic event capture for clicks, inputs, and custom business events.

Use Cases

For Mobile App Product Manager: Watch how users actually navigate your iOS/Android app and identify friction points visually.

For UX Researcher: Analyse session recordings and heatmaps to generate research insights without user interviews.

For Cross-Platform Team: Track user behaviour across web and mobile apps in a single analytics platform.

Pros & Cons

Pros

Both web AND native mobile app recording
Always-on recording — never miss a session
Strong funnel analysis and event tracking
Free plan with 3,000 sessions per month
Good Jira and Slack integrations

Cons

Storage retention limited on lower plans
Heatmaps less powerful than Hotjar
Mobile SDK requires some setup
Advanced features require paid plans

Smartlook